Emem Adjah moves fluidly between technology and culture, strategy and execution. Her career has centred on digital advertising strategy, with deep expertise in monetisation, auction dynamics and growth across some of the world's most influential platforms, including as Global Head of YouTube Monetisation at Google, and monetisation leadership roles at Spotify, LinkedIn and Twitter. Her perspective has also been shaped by international public service: a political fellow for Barack Obama, work at the U.S. Embassy in Singapore, and a Fulbright scholarship to teach in Hong Kong. Emem is the author of The Tech Interview, Hacked, guest lectures at NYU, and advises minority-owned, women-led startups building at the evolving edges of culture and commerce.

Rachel Ferst is Product Director for Accounting and Ecosystem at Pleo, where she leads product strategy and organisational design for the integration ecosystem. She focuses on how teams can work smarter through clearer product frameworks, streamlined workflows and deliberate org design. Before Pleo, Rachel spent a decade at Klarna in senior product leadership roles spanning AI transformation, marketing and global market localisation.

Anna is CEO and Partner at Polarsken Marketing Consulting, where she helps organisations bridge the gap between tech teams and business leaders in an age of algorithms and AI. She guides decision-makers to move from data-driven to decision-driven: asking sharper questions, applying their domain expertise, and making choices they can explain and stand behind. With over 30 years across telecom, travel, retail, IT and consulting, Anna has seen first-hand that the biggest barriers to transformation are human: language, understanding and trust. Previously she led Tailored Learning Sweden at Hyper Island and served as CEO of the digital agency Dynamic Dog.

Hirak S Chakraborty is a COO, board advisor, entrepreneur and digital transformation strategist who helps leaders turn emerging technologies into measurable business performance. Most organisations, he argues, do not have an AI or tech problem, they have a capability problem. He built an EdTech venture from scratch and exited profitably in just over three years, and has since advised enterprises, governments and startups across 14 countries, including work with Deloitte, Capgemini and Tata on transformation, future of work, leadership and AI adoption. Today Hirak is a keynote speaker, investor and board advisor known for challenging conventional thinking on operational excellence and organisational capability.

Our community lead, Emilia is a learning experience designer, facilitator and community builder who helps L&D leaders turn learning into living, social systems. Rooted in design thinking, digital transformation and collaborative learning, she inspires organisations to make learning more participatory, human and connected to the work. Emilia is hosting the panel.